About Squids
Meet the Team
Who We Are
Squids started the same way most good adventure stories do… in the water.
Rob and Sam met during a snorkel tour while Rob was completing his Divemaster training. Their first date wasn’t dinner or drinks — it was freediving. Somewhere between long surface chats, underwater adventures and probably talking too much about dive gear, the idea for Squids slowly came to life.
Today, Squids is built around the kind of diving experiences we always wanted ourselves — small groups, quality instruction, and experiences that actually feel personal. No rushing. No crowded boats. Just helping people build confidence, learn new skills and see what’s possible underwater.
Rob
Lead Instructor | SDI Scuba Instructor | PFI Freediving & Spearfishing InstructorRob is the engine room behind Squids. Equal parts instructor, gear nerd and professional hype man, he somehow manages to make complex skills feel simple and intimidating environments feel approachable.
A certified SDI Scuba Instructor and PFI Freediving and Spearfishing Instructor, Rob is also a passionate cave diver who never misses an opportunity to talk equipment, streamline a setup, or explain why your next piece of gear definitely matters.
Outside the water, Rob is an adrenaline junkie through and through — with a background in paragliding, skydiving, BASE jumping, rock climbing and kite surfing. Teaching has always come naturally to him, and nothing beats seeing someone leave the water more confident than when they arrived.
Sam
Snorkel Instructor | Ocean StorytellerSam is usually somewhere between in the water, behind the camera, flying a drone, or convincing everyone that an ice bath is somehow enjoyable.
With a love for snorkelling, scuba night diving and capturing the moments people never expected to have, Sam brings the storytelling side of Squids to life. Whether it’s helping nervous first-timers feel comfortable, documenting underwater adventures, or finding the best angle for that perfect ocean shot — she’s all about making the experience memorable.
For Sam, the ocean has always been more than adventure. It’s been a place to reset, rebuild confidence and reconnect with yourself.
She’s especially passionate about helping women discover what the ocean can offer. Whether that’s getting into the water for the first time, pushing comfort zones gently, or simply remembering how to play again, she believes the ocean has a way of helping people come back to themselves.
Her goal with Squids is simple: create experiences where people leave feeling braver, more capable, and a little more connected than when they arrived.
Let’s Dive Together
Whether you have a question, an idea, or just want to say hello, feel free to reach out—we’re here to help.